UK music tourism valued to the tune of £864m
16 May 2011
UK Music, which represents the commercial music industry, claims live music in the UK attracted at least 7.7m visits by music tourists in 2009.They spent £1.4bn during their visits, which contributed £864m to the national economy and sustains the equivalent of 19,700 full-time jobs.
The report, called Destination Music, said domestic music tourists make up 95% of all music tourists, while overseas tourists comprise 5%.
However, overseas tourists contribute 18% of total spending as they spend a quarter more in the UK than the average overseas tourist.
Patricia Yates, director of strategy and communications at VisitBritain, said: ‘This UK Music survey clearly demonstrates British music is growing in popularity with foreign visitors.
‘Latest IPS results on the subject show that nearly 2m overseas visitors enjoyed a British music event in 2009.
‘We know that our music provides a connection with Britain throughout the world – from the Beatles starting in the 60s to Adele today.
‘That connection encourages people to want to come to Britain, to see the places that inspired our great music and to watch a live performance or experience one of our famous festivals.